Lacroix are saying, we thought antique characteristics, conventional OTA, since you stated, you will down the road feel outdated

1081 We said from the our take on radio, In my opinion that is — indeed, the net allows you a great deal more chances to deliver your articles on the the new musical piece.

1083 MR. GUITON: Yes. I might just include, I ilove believe a point I happened to be increasing before, Commissioner Simpson, was one indeed over the 2nd five as the Mr. We think our company is still gonna be undertaking really or conference all of our mandate through traditional programming.

1084 Nevertheless the anything I needed to refer that i raised a little prior to was, the audience is watching today this new dimensions from on the internet data, on the internet need, we’re just starting to view it standardize. Therefore, like, next season, because you probably know, BBM try piloting right now plus they desire to find a way to measure by specific analysis. We feel that will keep along the second five years of our very own license restoration that there would be certain standardization and this once we become back here observe you once again from inside the five years, we will be in a position to after that look for in which we are at within our ability to gauge the information, not only ourselves nevertheless industry can get certain requirements, the fresh new ads community can get some requirements, anyone will start to make use of it from inside the a generally commoditized way and that i believe it is where next license renewal several months you to definitely we’re going to beginning to know very well what the brand new feeling was.

I became hit because of the studying the broad variety of qualities you have nowadays in the corporation, of the my personal math there is 14 different organizations in a number of mode

1086 Into the a couple of regions of programming and you can making a buck with this particular facet of the business. You understand, I’m talking their five national broadcast networking sites, their a couple of Television systems, etc, the full total from which, from the my math, I arrive at fourteen organizations, and you can what hit myself is that currently eight of these fourteen, including particular internet marketing that is on the new music provider, eight of the fourteen otherwise an extremely brief preponderance of one’s total are drawing some funds through advertisements.

1087 In which I’m going with this is the fact throughout the path, in spite of how we discover in terms of your request for adverts into Radio 2, the very presence out-of Radio 2 from the electronic world, as well as all of your current almost every other qualities commonly — because it’s an excused medium as far as we’re worried — end up in the possibility of advertisements towards all of your qualities.

1091 MR. LACROIX: I would ike to maybe capture the things i envision is the concern and you can correct me personally if i read you really. I think the question was: After you had gone towards the an effective ecosystem therefore add a different sort of service toward 30 functions in numerous aspects of providers, are you presently earning money out of it towards the day one?

1095 Commissioner SIMPSON: Is it your purpose to make money of they or perhaps is new cash you are drawing an enjoyable counterbalance on the the brand new will cost you?

We do not think that it will also changes all of our offering more than the next 5 years, that is without a doubt

1096 MR. LACROIX: It’s a mixture of both. We currently are thinking about each and every step in the CBC/Radio-Canada really needs some way in order to either break even into the terms of the fresh effort or even give us some thought of a business model, incase that’s not the truth this may be should be an assistance that is surely key to the 2015 bundle. In case it is an assistance that’s core so you can 2015, next we will make sure that we discover the new dollars by bringing him or her somewhere else to cover one.